Sunday, October 27, 2013

[Singapore] Lean Startup in Action #3 – Creating Customer Personas

Lean Startup in Action #3 – Creating Customer Personas Building insightful customer persona’s can ensure a meaningful connection between a business and it’s target customers. Personas tap into a fundamental human skill—the ability to make predictions about how other people will react based on mental models of them. One can often predict accurately how a Read the full article...



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