Tuesday, December 9, 2014

E-commerce is a powerful complement to physical stores

“Every day most people don’t visit malls but they surf the net,” notes Elim Chew of 77th Street as she recounts her online journey While e-commerce can be useful as a standalone platform to sell your wares to an increasingly tech-savvy audience, brick-and-mortar brands are increasingly looking at e-commerce as a way to supplement their*physical...



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