Thursday, December 18, 2014

BlackBerry ready to lay out full 2015 plans at MWC in March

The Consumer Electronics Show (CES) is nigh, but many industry veterans seem to be looking towards the more distant Mobile World Congress for their next product announcements.



When it comes to teasing and hyping unreleased gadgets, BlackBerry often walks a very different path from its rivals and counterparts. Vague and mysterious aren’t words you’d normally use to describe CEO John Chen, who showcased and detailed both the Passport and Classic long before the two went up on store shelves.

Now, you may have felt that was because BB needed the publicity, or because officials feared “traditional” leakers wouldn’t be interested in prematurely demoing BlackBerries online. But that’s probably not the case, since the Canadian handheld manufacturer is clearly on the recovery path, yet MWC 2015 will bring word of its entire roadmap for the ensuing 12 months.

John Chen confirmed the tidbit while closing Classic’s introductory event yesterday, so if there’s any follow-up prepared for the retro-looking device, or the awkward Passport, we should know all about them come March 2.



Okay, maybe not all about them, but the number of BlackBerry phones in the pipeline, and perhaps their names and target audiences too, will come to light in sunny Barcelona in less than three months.

On an unrelated note, it appears the newest iteration of BB’s proprietary operating system, 10.3.1, shall roll out over-the-air to older handhelds starting in February. Unlocked versions of the Z10, Q10 and Z30 are obviously eyed for early bumps, with carrier-locked models likely to play the waiting game until April or May.

Speaking of, might we be seeing a BlackBerry 11 OS in 2015 as well? At least a 10.4? Everything’s possible, especially now that people look ready to take BB seriously again.

Sources: Berry Review , Mobile Syrup



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