A leading-edge contraption such as Motorola’s Moto 360 smartwatch deserved all the best in advertising buildup, and that’s exactly what it received.
The major players in tech often take themselves way too seriously. Luxury conventional watch makers are even worse, painting their products this extreme picture of innovators in ostentatious commercials starring… words.
Big words. Words like “craftsmanship”, “style”, “refinement”, “class”, or “power”. Rarely are these pompous marketing terms connected in phrases, and instances of logic are even harder to find in standard high-class timepiece ads.
At first glance, Motorola goes the exact same path to promote the razzle-dazzle Moto 360. Shiny angles of the wearable piece are showcased as big words seemingly describe the sales champion. But then, all of a sudden, the YouTube clips embedded below take a turn for the unexpected. The unexpectedly hilarious.
http://ift.tt/1tRLtTx
I won’t spoil the surprise for you, just be sure to check out all four videos until the very end. They’re under 30 seconds each, and once you get the spiel, they may feel predictable and repetitive. Still, you won’t see “Chad” or “party thing” coming. Bravo, Motorola, this is how you hype up a gadget, mock the competition and bring a smile on people’s faces, all in less than two minutes.
Take note, Apple, and remember these spots when conceiving Apple Watch’s publicity campaign.
http://ift.tt/1tJj555
http://ift.tt/15SRtGi
http://ift.tt/1tRLsyT
Read More: http://ift.tt/15SRvhE
The major players in tech often take themselves way too seriously. Luxury conventional watch makers are even worse, painting their products this extreme picture of innovators in ostentatious commercials starring… words.
Big words. Words like “craftsmanship”, “style”, “refinement”, “class”, or “power”. Rarely are these pompous marketing terms connected in phrases, and instances of logic are even harder to find in standard high-class timepiece ads.
At first glance, Motorola goes the exact same path to promote the razzle-dazzle Moto 360. Shiny angles of the wearable piece are showcased as big words seemingly describe the sales champion. But then, all of a sudden, the YouTube clips embedded below take a turn for the unexpected. The unexpectedly hilarious.
http://ift.tt/1tRLtTx
I won’t spoil the surprise for you, just be sure to check out all four videos until the very end. They’re under 30 seconds each, and once you get the spiel, they may feel predictable and repetitive. Still, you won’t see “Chad” or “party thing” coming. Bravo, Motorola, this is how you hype up a gadget, mock the competition and bring a smile on people’s faces, all in less than two minutes.
Take note, Apple, and remember these spots when conceiving Apple Watch’s publicity campaign.
http://ift.tt/1tJj555
http://ift.tt/15SRtGi
http://ift.tt/1tRLsyT
Read More: http://ift.tt/15SRvhE
via VRForums | Singapore Technology Lifestyle Forums - News around the web! http://ift.tt/1tRLuH6
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