In India, social networks determine consumption behaviour, fashion is the biggest driver, and other*key takeaways from study by AT Kearney The growing penetration of low-cost smartphones and faster Internet connectivity has led to a lot of first-time Internet users accessing the web through mobile. The number of people online in India is forecast to touch...
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The post 5 trends you need to know to engage Indian ‘connected consumers’ appeared first on e27.
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