Tuesday, November 18, 2014

Triggering an intuitive response is the key to boosting online purchases

Designing an experience that supports logical decision-making process could lead to successful e-commerce When developing e-commerce retail product websites, UX designers generally assume that the inclusion of customer reviews, technical specs and other information will generally increase the likelihood of a customer purchasing the product. However, research recently conducted by ClickTale into the online sales...



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