Monday, November 24, 2014

RedMart and the case for performance-driven advertising

With RedMart’s*recent success in securing funding, Vijay Thampi of Sently*takes a look at the online grocery store’s*marketing strategy RedMart has been in the news lately. Having closed two rounds of funding in 2014, the latter being a US$23 million round of financing in July, expectations are high and the pressure must be mounting even in...



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