Wednesday, October 29, 2014

ZALORA’s “digital interactive” pop-up store could have been better

The e-commerce marketplace launched its stylish pop-up store but is it really “digital interactive”? Rocket Internet’s fashion e-commerce marketplace ZALORA sure showed everyone in Singapore how a pop-up store should be like. Samsung Galaxy tablets positioned near every rack, showcasing clothes adorned by models; computers with barcode scanners for those who would like to purchase...



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