Friday, October 31, 2014

Hello, Lenovo: Motorola takeover completed at last

Google has one less thing to worry about, as Motorola Mobility is officially Lenovo property.



The most surprising tech purchase of the year has been finalized after eight excruciatingly long months of waiting. Excruciating for all parties involved, we presume, given Google’s eagerness to offload the financially struggling handset business of its daughter company, and Lenovo’s ardent desire to become relevant in the Western mobile décor.

Motorola? Well, they probably just wanted the insecurity to end. And perhaps a new team of owners who can appreciate their striking creative revival. Moto is likely light-years away from bringing in profits, but the 360 smartwatch, Nexus 6, Droid Turbo, second-generation X and G smartphones are among the best reviewed products in their respective categories.

Can Lenovo build on the thriving popularity of Moto gadgets? It depends on how involved they plan to be in further research and development. Up until now, we’ve heard a lot of encouraging promises. The Motorola brand will definitely stick around for at least a while longer.



Roadmaps will reportedly go unchanged, and “pure Android” should continue to be a main focus for… Lenovorola? Motovo? Also, Rick Osterloh is set to stay on as the president and chief operating officer of Motorola. Under the supervision of Liu Jun, president of Lenovo’s Mobile Business Group, but with a fair share of responsibilities and decision-making power, we’re guessing.

Basically, Lenovo doesn’t intend to significantly alter anything of importance, fire Motorola personnel, or relocate anybody. The Chicago HQ will still be there next year, and Moto is keen on maintaining offices “around the world, including in Silicon Valley”.

Aside from the Motorola name slapped on current and future devices, the Droid franchise isn’t going anywhere. But perhaps the most paramount change for both Moto and Lenovo will be in stature. Separately, they couldn’t hope to challenge the leading global smartphone vendors. Together, they’re already in third place worldwide, and the sky is the limit for their perspectives.

All things considered, doesn’t it feel like Lenovo made a phenomenal deal purchasing the makers of the Nexus 6 and Droid Turbo in exchange for a measly $2.91 billion?

Sources: Motorola Blog, Lenovo Newsroom *



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