Friday, October 3, 2014

Blame it on the sapphire: slow Apple Watch turnaround rumored again

Unsurprisingly, it’s Apple’s very own perfectionism and desire to enter every new market with a bang that could lead to the perdition of its rookie smartwatch effort.



Between battery life concerns, mostly unremarkable tech specs on the whole and extravagant pricing, the hotly anticipated but ultimately somewhat underwhelming Apple Watch has one uphill struggle ahead of it.

Add a general, pressing sense of uncertainty vis-à-vis release timelines in the equation, and if we didn’t know any better, we’d completely forget about the gizmo. But this is Apple, and you can bet the farm on iFans flocking to retail stores whenever the thing goes on sale.

And beyond seemingly critical flaws and just all-around lackluster features, the Apple Watch still holds a number of aces up its sleeve. Like sapphire screen protection. Yes, the thing that the iPhone 6 and 6 Plus are missing the most, even though tipsters were certain they wouldn’t.





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In fact, rumor is the iPhone 6 duo was supposed to adopt the new display strengthening technology until literally the eleventh hour, when Cupertino finally realized sapphire mass-production would be too delicate to tackle.

Bummer, but most certainly a wise call in the grand scheme of things, as the same pickle is now said to be throwing additional hurdles in Apple Watch’s race to store shelves. Yes, if the intelligent wristwatch doesn’t land in time for Valentine’s, it’s likely due to sapphire shortages.

At least that’s what “well-connected” Asian sources are telling us, adding non-sapphire versions, i.e. the ones costing $350, could come early. How early? Don’t push it, February is still the best case scenario.



That’s also because, for all intents and purposes, Apple hasn’t finalized the designs yet. How do we know that? Well, they’ve just tweaked the device’s introductory video on YouTube, reportedly narrowing the usable part of the screen and widening the surrounding bezels.

Sounds bad, and in a way it is, but we all know the upsides of a smaller panel. Improved battery life, exactly. Hopefully, they’ll get the balance between size, power and autonomy just right. Quickly too.

Sources: 9to5Mac , Engadget



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