Apple’s new smartphones have more than doubled its market share in the country.
This was the first time that Apple released its new smartphones in China on the very same day when they were launched in the U.S. and a number of other launch markets. The iPhone 5C was rumored to perform particularly well in China, however given the fact that it didn’t turn out to be as low cost as people expected it to be, the general consensus is that the iPhone 5S has done much better than its sibling.*Apple faces stiff competition in China from local vendors as well as from Samsung, prior to the launch of these smartphones, its market share stood at under 5 percent.
After the launch of iPhone 5S and iPhone 5C, the market share jumped to 12 percent which takes Apple up to third position behind market leader Samsung, which is trailed by Lenovo.*The company’s market share fell from 9 percent back in 2012 as China’s market was flooded with low-end Android devices, on the back of its latest smartphones, Apple has finally been able to regain that lost market share and even move up in the rankings.
It should be kept in mind that this progress has been achieved without an iPhone launch on China Mobile, the country’s largest mobile network with more than 750 million subscribers. The carrier is expected to launch both new iPhones on December 18, analysts expect that Apple might be able to sell as many as 20 million new iPhones through it. This would certainly result into further market share gains.
Source: Counterpoint
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