According to the author, marketers will increasingly look to mobile location data to engage consumers across devices, measure multi-channel attribution and combat ad blocking The author Anil Matthews is Founder and CEO of Near,*a*location intelligence platform in Singapore.* With almost three quarters (74 per cent) of smartphone users engaging with location-based services, mobile location data...
The post 6 ways marketers will keep a tab on your every move in 2016 appeared first on e27.
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The post 6 ways marketers will keep a tab on your every move in 2016 appeared first on e27.
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