Rakuten Asia’s Head of Business Development Division tells e27 about marketing strategies in Southeast Asia Much to the delight of shoppers in Singapore, Japan’s e-commerce giant Rakuten decided to launch its offerings in the city-state last December. Interestingly, however, Singapore was not Rakuten’s first destination in Southeast Asia. In 2012, Rakuten arrived in Malaysia. Since...
The post Masaya Ueno of Rakuten Asia attributes growth to mobile traffic appeared first on e27.
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The post Masaya Ueno of Rakuten Asia attributes growth to mobile traffic appeared first on e27.
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