As markets around the world fire up their LTE networks, Apple is looking to ride on their coattails and sell some iPhone 5Cs in the process.
Earlier this week it was rumored that Apple is going to launch an 8GB iPhone 5C in select models. It has been long since the company has offered an iPhone with only 8GB of onboard storage, so evidently this was destined for mid-tier markets. Days later Apple confirmed the launch.
When the 8GB iPhone 5C was first rumored, it was believed this was destined for emerging markets. The iPhone 5C was thought to be Apple’s ticket to market supremacy in emerging markets, but given the fact that its not competitively priced against mid-range Androids, it hasn’t been able to perform well. In fact, the iPhone 5C hasn’t performed well overall, and Apple is believed to be sitting on as many as three million unsold units.*Apple has confirmed the markets for which the 8GB iPhone 5C is destined, and its decision to launch this model doesn’t seem to be based on price alone. It seems like the perfect opportunity to offer the “iPhone experience” at a relatively low cost in markets that are somewhat new to LTE.
Customers will be able to purchase this model only in the UK, France, Germany, Australia and China.*It won’t come as a surprise if Apple doesn’t sell it on its home turf, in the U.S. Subsidized phones are quite popular, customers can easily get a new iPhone 5S for $200 with a two year contract. This move really is aimed at countries where carrier subsidies are not common, so customers either have to opt for mid-range devices, or dole out a hefty sum for a device like the iPhone.*Its also about strengthening Apple’s grip over the mid-tier iPhone segment. In a statement provided to Re/code, the company says that this segment is growing year-over-year. 8GB iPhone 5C thus provides an affordable option to customers in these markets where LTE is becoming more established.
The mid-tier iPhone segment is currently headed by the iPhone 4S. Apple is still selling it alongside both new iPhones that it released last year. To ride the LTE wave, it had to be the iPhone 5C, because the iPhone 4S doesn’t support LTE. It remains to be seen though of this move reflects positively on the iPhone 5C’s stats, so far, they’ve apparently been nothing but disappointing.
When the 8GB iPhone 5C was first rumored, it was believed this was destined for emerging markets. The iPhone 5C was thought to be Apple’s ticket to market supremacy in emerging markets, but given the fact that its not competitively priced against mid-range Androids, it hasn’t been able to perform well. In fact, the iPhone 5C hasn’t performed well overall, and Apple is believed to be sitting on as many as three million unsold units.*Apple has confirmed the markets for which the 8GB iPhone 5C is destined, and its decision to launch this model doesn’t seem to be based on price alone. It seems like the perfect opportunity to offer the “iPhone experience” at a relatively low cost in markets that are somewhat new to LTE.
Customers will be able to purchase this model only in the UK, France, Germany, Australia and China.*It won’t come as a surprise if Apple doesn’t sell it on its home turf, in the U.S. Subsidized phones are quite popular, customers can easily get a new iPhone 5S for $200 with a two year contract. This move really is aimed at countries where carrier subsidies are not common, so customers either have to opt for mid-range devices, or dole out a hefty sum for a device like the iPhone.*Its also about strengthening Apple’s grip over the mid-tier iPhone segment. In a statement provided to Re/code, the company says that this segment is growing year-over-year. 8GB iPhone 5C thus provides an affordable option to customers in these markets where LTE is becoming more established.
The mid-tier iPhone segment is currently headed by the iPhone 4S. Apple is still selling it alongside both new iPhones that it released last year. To ride the LTE wave, it had to be the iPhone 5C, because the iPhone 4S doesn’t support LTE. It remains to be seen though of this move reflects positively on the iPhone 5C’s stats, so far, they’ve apparently been nothing but disappointing.
Read More: http://ift.tt/1gclqV1
via VRForums | Singapore Technology Lifestyle Forums - News around the web! http://ift.tt/1ownMz5
No comments:
Post a Comment