If you’re a product company, you may be better off implementing a B2G, or business-to-group model, says*Aaron Schwartz, Founder and CEO of Modify There are two well-defined sales channels that most people*use. Selling directly to individuals, more formally known as business-to-consumer (B2C), and selling products or services to other organisations, known as business-to-business (B2B). These...
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The post Beyond B2B and B2C: The sales channel your business is overlooking appeared first on e27.
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