Wednesday, August 31, 2016

Tencent doubles down on advertising business with AppsFlyer partnership

Chinese tech giant Tencent*is making good on its word to boost its advertising business and offer advertisers more refined targeting tools On Wednesday, Tencent and AppsFlyer, a mobile marketing analytics and attribution platform, jointly announced a strategic partnership that would let app marketers outside of China*access real-time analytics to Tencent Social Ads for the first...
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