Make sure you are no longer clueless to the sorcery behind the word “optimisation” What does optimisation really mean? When you run a mobile app install campaign, you’re counting on your agency or media partner to deliver a great performance. Agencies use the word “optimisation” a lot, and the usual drill goes something like this:...
The post Something is broken in mobile advertising; here are the 4 rules to fix it appeared first on e27.
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The post Something is broken in mobile advertising; here are the 4 rules to fix it appeared first on e27.
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