No one group of Millennials will react to a campaign, product or service the same way If you’ve read anything about marketing to Millennials lately, you’ve probably encountered musings on the various personas these young adults manifest. Marketers and advertisers across the web have been enlightening us about segmentations and archetypes of the Millennial generation...
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The post Why you can’t clump Millennials into groups of target audiences appeared first on e27.
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