Kristine Lasam, Founder of digital marketing firm*Pink Entropy, discusses existing and emerging trends in e-commerce vis a vis data science, with the author Recognising that data is the future is one thing, making sense of it is another. Harnessing it to create memorable customer experiences is a whole new challenge. Companies the world over are...
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The post How data science is revolutionising e-commerce appeared first on e27.
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