Monday, May 25, 2015

Why are Indian startups so obsessed with TV advertising?

As many as 66 online/mobile companies are*advertising on mainstream TV channels, including Amazon, Flipkart, Snapdeal, Paytm & ShopClues Question: How many Internet companies do you think are advertising on mainstream Indian TV channels? The answer might surprise you. If you’ve been in India recently and turned the TV on, it’s hard to miss the relentless...
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