Friday, May 15, 2015

Is fashion portal Myntra’s shift to app-only ahead of its time?

Indian consumers will no longer be able to shop on Myntra from their desktops and laptops. This bold move has met with mixed reactions Ankita Jain, a 26-year old fashion enthusiast and a regular online shopper is disappointed with Myntra’s decision to go app-only. “The appeal and usability of a website can never be replaced...
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