Why ‘brandjacking’ matters, and how to handle potential threats

Sometimes self-inflicted, oftentimes nefarious, brandjacking is when a third-party takes control of a brand, with potentially disastrous results Companies in the*entertainment,*consumer, retail, food and beverage and pharmaceutical industries can attest, product piracy and brand protection have always*been an issue in markets where copyright enforcement is lax. But brandjacking is not only attributed to the physical...
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