Understanding each culture’s nuances is crucial for effective marketing I wasn’t completely ignorant when I moved to Asia. I knew India was big. I knew China was bigger. And I knew the rest of Southeast Asia was another huge market. But it’s one thing to know something by reading about it in a magazine, and...
The post How CMOs can impact enterprise value through multicultural marketing appeared first on e27.
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The post How CMOs can impact enterprise value through multicultural marketing appeared first on e27.
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