Friday, June 6, 2014

Nokia's late 2014/early 2015 gameplan revealed: Superman, McLaren and more incoming

Anyone worried Nokia’s future in the hardware manufacturing business might be looking bleak on the heels of Microsoft’s highly publicized purchase should unwind, as a hefty “Team Nokiasoft” product roadmap has been divulged.




It’s a bird, it’s a plane, it’s Superman. Also, Tesla. And McLaren. According to master leaker evleaks, those are the codenames of the first few Nokia devices set to see daylight under new management. Will they still be branded as Nokia Lumias? Probably.

Is Microsoft to implicate itself in the designing and production processes? Most definitely, although it’s unclear what that involvement will imply. Also unclear, why dub a mid-range smartphone “Superman”? More importantly, what’s McLaren’s deal?

But let’s start from the beginning and take Nokiasoft gadgets one by one. First up, the Lumia 930, known stateside as the Icon, is unlikely to break free from Verizon’s exclusivity chains and spread its wings on other carriers.

Up next, the Lumia 635, unveiled recently as one of the first ever devices to run Windows Phone 8.1, will get T-Mobile, AT&T and Cricket’s support by July. Then, the entry-level Lumia 530 shall break cover, with pre-loaded WP 8.1 and T-Mobile and Cricket launches in the cards.



Kind of a humdrum pack so far, but Tesla and Superman will allegedly come to the rescue in Q3 on AT&T and Verizon respectively, running an upgraded version of Windows Phone, nicknamed Blue GDR 1. Just in time for the holidays, the speedy high-end McLaren rolls out, and three of America’s four major carriers, Verizon, AT&T and T-Mobile, are already on board to give their blessing.

That wraps up 2014 for Nokia, so, while McLaren’s exact specifications are hush-hush, the bar of expectations is set pretty high. Galaxy Note 4 and iPhone 6-challenging high. Still, it’s weird “Tesla” and “Superman” are tipped as mid-end handhelds, don’t you think?

As for 2015 plans, it’s clearly way too early to know anything for sure, so do take the Makepeace, Dempsey, Cityman and Talkman-related whispers with caution. The codenames themselves seem sketchy, so wait-and-see is hands down the smartest approach.

Source: Evleaks



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