Banner ads may not be dying any time soon, but sponsored content is becoming an ever more important marketing strategy According to a recent survey by eMarketer, more than 25 per cent of Internet users use an adblocker, and ad*blocking is expected to cost publishers US$35 billion by 2020. To anyone (or basically every Internet...
The post The six companies raising the bar for in-content advertising appeared first on e27.
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The post The six companies raising the bar for in-content advertising appeared first on e27.
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