The most important factor to consider is alignment to your brand and values, says Aman Advani In 2014, our*clothing company announced plans to largely transition out of traditional offline wholesale partnerships to focus on connecting directly with our consumers.*Our rationale was simple:*To create a new category in our industry, we couldn’t rely on*the people*who pushed...
The post Designing a business model: How to create a new category within your industry appeared first on e27.
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The post Designing a business model: How to create a new category within your industry appeared first on e27.
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