Monday, June 6, 2016

When it comes to building a brand, “There is no silver bullet”

What startups should keep in mind to build a successful brand image, according to Ruder.Finn Asia’s Yu Poh Leng When Founders first begin building their companies, it is quite rare they*put branding on the top spot of the priority list. The trend is to single-mindedly focus on developing the product, raising funds, and gaining traction....
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