Monday, May 2, 2016

Did investor pressure and mindless expansion lead to PepperTap’s ‘untimely demise’?

All hyperlocal startups went ahead to capture more and more cities without bringing any operational efficiency which eventually led to their failure, they say PepperTap, one of the heavily-funded hyper-local delivery startups in India, has just gone off the market. In a blog post, the co-founders claimed the huge customer acquisition cost (read discounts offered...
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