E-commerce startups are still focussing marketing efforts in conventional media such as TV Indonesian TV advertisement research company Adstensity released a report of top ten e-commerce companies who spent the most*for TV commercials in 2015, with online marketplace Tokopedia and online ticket-booking platform Traveloka scoring top places. Tokopedia reportedly spent IDR559 billion (US$40.2 million) for...
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The post Tokopedia, Traveloka spent the most on TV ads among Indonesian startups appeared first on e27.
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