Friday, August 21, 2015

Philippines and Indonesia: Mobile advertisers’ new hunting ground

A report from Opera Mediaworks suggests that proliferation of cheap, mostly-Android phones to a young audience makes video the best bet for advertising in the two markets It may seem counterintuitive, but Indonesia and the Philippines, with per capita GDP*of US$3,514 and US$2,843 respectively, are some of Asia’s most*voracious consumers of online mobile content. For...
The post Philippines and Indonesia: Mobile advertisers’ new hunting ground appeared first on e27.


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