Monday, January 12, 2015

Do startups in Southeast Asia undervalue the power of creative copywriting?

Poor copy lowers the perceived value of your brand, says the Hong Kong-based Co-founder of The Quick Word Company Copywriters can be*important for conveying what your startup is trying to do in a creative and fresh way, and the difference between ‘just okay’ and exceptional copy could be the difference between landing*your first client. There’s...



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