The success of PopCap’s tower defense game in China wasn’t achieved overnight, as the publisher had to deal with piracy and ratings manipulation To make it big in a foreign market, publishers have to play by a territory’s market rules lest its product becomes obsolete in the eyes of consumers. That’s what PopCap Shanghai and Read the full article...
The post How PopCap Shanghai’s “easternise” bet for Plants vs. Zombies 2 paid off appeared first on e27.
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The post How PopCap Shanghai’s “easternise” bet for Plants vs. Zombies 2 paid off appeared first on e27.
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