Criteo’s research says performance display ads offer tangible advantages over classic display ads in terms of reach and clickthroughs The world of web and mobile display advertising has changed with the advent of Big Data and attendant analytics capability. Where once one faced the possibility of looking at irrelevant or, worse, offensive ads when one Read the full article...
The post Performance display ads turn viewers into clickers: Criteo study appeared first on E27.
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The post Performance display ads turn viewers into clickers: Criteo study appeared first on E27.
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