Thursday, October 30, 2014

Selfie camera app Selfit soft launches in Singapore

The app offers users*virtual characters, animations and live effects to play with.*It is available in the iOS App Store Selfit, a free augmented or ‘mixed reality’ selfie camera app from Nextstop-studio, has soft launched in Singapore today, shared the company exclusively with e27. The app offers users*virtual characters, animations and live effects to play with,...



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Kamcord: 25M videos shared in total; opens office in Japan

The Android and iOS in-game mobile recording service has had 1.3 million content creators in the last 30 days. Will Kamcord win Asia over? US-based iOS and Android in-game mobile recording service Kamcord*today announced quite a number of milestones, including having 25 million videos shared on its platform and 1.3 million content creators in the...



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Rant and rave for a good cause

This Singaporean travel startup wants your reviews as part of its corporate social responsibility initiative When one is travelling, accommodation is often one of the most pressing concerns. Comfort and cleanliness is key to the experience and sometimes expectations fall short. In other cases, expectations are exceeded when you get more bang — the rooms...



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iPads still cash cow for Apple, as Air 2 bill of materials starts at $275

A recent teardown has revealed the iPad Air 2 comes with more RAM, a better processor but smaller battery than its predecessor, and now a second disassemble operation explores the impact on the 9.7 incher’s production costs.



It should come as no surprise by now Apple builds its iGear on the cheap, and sells it for a premium. Cupertino’s hefty profit margins are well documented for years, and not even the biggest upgrades in iPhone history can change the status quo.

The fact of the matter is Tim Cook & co. always find a way to stay rich and relevant in the tech décor. Either they rehash old devices and present them as new, improved and upgraded, or use better components that cost as much as their ancestors due to the passing of time.

If need be, they can always up their ask and crank up the marketing, as is the case of the iPhone 6 and 6 Plus. As far as the iPad Air 2 is concerned, you don’t have to be an expert to tell fairly little of importance has changed.



But if you want experts to testify to that, analysis firm IHS has your back. On the heels of iFixit’s brutal teardown, they’ve also taken the “updated” Air 2 apart, finding nothing all too surprising or expensive among the guts of the iMachine.

Sure, you have 2 GB LPDDR 3 RAM now instead of 1 gig, but the memory merely costs Cupertino $18. For crying out loud then, why didn’t they make the move earlier? Greed, we presume, the same reason they barely added anti-reflective coating to the 2,048 x 1,536 pix res display borrowed from the first-gen Air.

Mind you, the IPS LCD panel remains the priciest iPad component, at an estimated $77, plus $38 for the touchscreen. The A8X processor is appraised at $22, the dual cameras an uber-low $11, user interface and sensors command a source price of $22, and the battery is $15.





Add a few extra trinkets in the equation, and you get a total bill of $275 for the 16 GB Wi-Fi-only version, including $5 for actual manufacturing. The tablet has a retail price tag of $499, so the gross profit circles $225.

Of course, as we move up the iPad Air 2 ladder, we find even greater margins, with the 128 GB cellular flavor going for $829 in stores, and costing Apple roughly $352 to make. You do the math, I can’t handle such whopping figures.

Ironically, the “entry-level” Air 2 is a buck more expensive for Cupertino to produce, commanding the exact same starting retail price as its predecessor back in the day. So technically, the profit margins have narrowed. Yeah, well, they’re still lighting their Cubans with hundred-dollar bills.

Source: Cnet



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Indonesian government intends to establish creative economy agency

Following the lead of regional governments, Indonesia is establishing its own agency to boost creativity After getting parted from the Ministry of Tourism, the Directory General of Creative Economy’s fate has finally been decided. As Kompas reported, the National Secretary of Indonesia, Pratikno, gave his words that the government looks for an option of establishing...



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[Singapore] Filing company tax and PIC claims: Intermediate

Hello November. It’s the time of the year that every Singapore company is required to file tax. Synopsis: Join us for a 1.5-hour tour on Singapore’s corporate tax filing, sponsored by Plug-in@Blk71. Following our introduction to Singapore corporate tax regime, this is an intermediate session that will look more in-depth at tax planning and optimizing...



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Microsoft's $200 Band wearable aims to be the ultimate smart personal trainer

It’s all about fitness and health for Microsoft’s rookie stab at the fledgling wearable niche, as the aptly named Band doesn’t intend to compete against fancy smartwatches.



We were warned to not expect much from Redmond’s debut wearable piece in terms of smartwatch features, but boy, does the Band make up for it with sensors. And cross-platform support, and Microsoft Health, a complex cloud service deeply tied into and integrated with the activity tracker’s custom smartphone apps.

Yes, Health does harvest your data not just from Microsoft’s proprietary apps and services, but also RunKeeper or MyFitnessPal. It then stores it to the cloud, which sounds dangerous amid recent “sensitive” leakfs.

However, everything you choose to share is used to your advantage, spawning actionable insights and impressively detailed stats designed to help you keep fit. You can set workout goals, get info on which activities are better for you, the recovery time needed between various exercises and so on and so forth.



Clearly, the Microsoft Band isn’t revolutionary and “advanced” in the sense the Apple Watch or Motorola’s Moto 360 are. But in more ways than one, it’s practical, convenient and has real-life benefits.

For instance, it monitors your heart rate 24/7, tracks the length and quality of sleep, distance run, steps taken, calories burned, your skin temperature and can even measure the surrounding UV Index. A built-in GPS ensures a certain degree of smartphone independency, and the dual 100 mAh batteries supposedly last 48 hours in “normal use”.

Of course, that decreases as you use your GPS, although it should still hold a charge for at least a full day in any and all circumstances.

Compatible, as expected, with Windows Phones, as well as Androids running 4.3 and up, and iPhones with iOS 7.1 and later, the Microsoft Band sports a petite and fairly low-res 320 x 106 pixel 1.4-inch full color display.





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Not overly impressive, yet decent enough to show an array of notifications, alert you of incoming calls and text messages and let you preview e-mails. You can even do a bit of social networking, as well as get weather forecasts, calendar alerts and so on and so forth.

For Windows Phone users, there’s Cortana support, letting you set reminders and whatnot by voice. Splash and sweat-resistant, the basic yet complex wearable gizmo is already available stateside for a reasonable $199.99.

You can choose between three band sizes, small, medium and large, the display staying the same in all three cases, but you should probably hurry, as Redmond offers “limited quantities” to start with. More are on the way, presumably, but why risk standing empty-handed?

Source: Microsoft



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